Click Through College Reviews

Expert Guidance: Click Through College offers expert admissions counseling led by professionals who have been Admissions Officers at top creative schools.

Data-Informed Approach: The service uses data and fit criteria to craft a winning college list, ensuring students are set up for success.

SAT/ACT Prep: The service includes targeted feedback to help students ace their essays and ensure their stories are clear and compelling.

Curriculum Planning: Click Through College helps students plan their high school curriculum and identify summer and research opportunities to define their interests.

Early Interest Clarification: The service engages with students early in their high school years to ensure a directed process, leading to greater success and higher odds of admission to highly selective majors and schools.

Certified Educational Planners (CEP): The team includes certified educational planners, the top professional designation in the field, to guide students and families through the admissions process.

Academic, Social, and Economic Decisions: Click Through College helps students and families make informed decisions by considering academic, social, and economic factors in choosing the right college.

Specialized Packages: The service offers specialized packages tailored to specific needs, such as creating a great college list, understanding the admissions process, and preparing for financial aid.

Targeted Audience: PPC advertising allows for demographic targeting, ensuring that ads are shown to the right audience, increasing the chances of getting clicks from prospective students who are likely to be interested in the school or program.

Cost-Effective: A well-strategized PPC campaign can reach the right customers at a lower cost compared to traditional marketing methods.

Brand Awareness: PPC ads can boost a company’s brand awareness and reputation by targeting early-stage keywords and keeping the name of the institution in front of potential students throughout their decision-making process.

Conversion Funnel Management: Understanding the conversion funnel is essential. PPC tactics can guide prospective students through the enrollment journey, ensuring they land exactly where they want to be. Retargeting is key, especially for students in the middle and bottom of the funnel.

Measurable Results: In-depth reporting provides detailed data about ad performance, allowing for adjustments to improve results. This includes information on the number of clicks, where they come from, and actions taken after clicking.

Flexibility: PPC campaigns can be easily adjusted based on real-time analytics, ensuring that marketing efforts are optimized for better performance.

Lead Generation: PPC is highly effective for generating leads that can be nurtured through email marketing or other tactics, helping to maximize the number of marketing-qualified leads (MQLs).

Personalization: Using relevant university PPC keywords and ad extensions can improve the click-through rate and Quality Score, making ads more relevant to users' searches.

High Competition: The competition for keywords in higher education PPC is fierce, leading to high costs per click and potential mismanagement of campaigns.

Unqualified Leads: There is a risk of generating unqualified leads, which can increase the overall cost of campaigns without resulting in enrollments.

Complexity: Crafting effective PPC campaigns requires a deep understanding of the target audience and the ability to create compelling ad copies and landing pages that match students' searches.

Cost per Conversion: The cost per conversion can be high, especially for competitive keywords like “Best MBA Programs,” which may not make sense for the budget allocated for PPC campaigns.

Ad Fatigue: If not managed properly, PPC campaigns can lead to ad fatigue, where users become less responsive to repeated ads, reducing their effectiveness.